The problem
A one-person company still has to show up on social media every week, in two languages' worth of culture, without saying anything untrue about a medical product. Generic AI tools write fast, but they invent numbers, drift off-brand, and still leave the designing, scheduling and posting to you.
What I built
Tabsem Studio is a private web app that runs Tabsem's organic social media end to end:
- From a brief to a draft. A one-line brief becomes a complete post: Claude writes it, then reviews its own draft against the brand rules.
- A claims guard. A deterministic check reads every line and blocks anything that states a number, a promise or a medical claim the product can't back.
- Cards drawn from templates. A headless Chrome renderer draws each card from the brand's templates and checks the layout before it's saved.
- Approvals. Every draft waits in an approval queue (and on Telegram) until the founder approves it. Only then is it scheduled.
- Publishing and the calendar. Posts go out on Instagram, the Facebook Page and X. The ones that can only be posted by hand (groups, the personal profile, Stories with stickers) are prepared, ready to copy.
- Memory and numbers. Versioned brand rules, the founder's preferences, and an AI spend log, so the cost of every draft is known.
Where it stands
It runs every week for Tabsem. It's private, so the only screen I can show is its sign-in page; the diagram above shows how a post travels through it.
